Real guides for building and growing online

Website design, AI, marketing, small business tips, and more, written by the team that builds this stuff every day. Browse by topic below.

Browse articles
A website built with B12
Browse by topic
All articles
Customer goals
AIAI how-to guidesAI thought leadershipContent creationSmall business basicsSocial mediaTraffic generationVideo articlesWebsite basicsWebsite conversionWebsite design

Email newsletters

CTR vs. CTOR: Understanding email metrics

CTR vs. CTOR: Understanding email metrics

In this blog post, we will explore the key differences between CTR (Click-Through Rate) and CTOR (Click-To-Open Rate), shedding light on why these email metrics matter and how they can be utilized to ...

Read now

Product

Customers

Helpful information and tools

Company

© 2026 B12. All rights reserved.
PrivacyTerms of Service