Building a website is an exciting step toward expanding your brand's reach and growing your customer base. Whether you’re launching a new venture or giving an existing business a digital upgrade, a professional website is your online storefront, and getting it right is crucial. Fortunately, with modern tools like B12, creating a business website is now easier and faster than ever, even if you don’t have any technical expertise.

In this guide, we’ll walk you through the essentials of building a business website, highlight why B12 is a standout choice, and briefly compare a few other website builders to help you make an informed decision.

Why a business website matters

Having a professional website is no longer optional—it’s a necessity. Customers expect to find credible businesses online, and your website serves as the foundation of your digital presence. Beyond simply showcasing your services, it provides a platform to interact with your audience, drive sales, and establish trust.

With B12, creating a business website is not only straightforward but also geared toward meeting your specific business goals with built-in tools for marketing, scheduling, and payments.

Step 1: define your website’s purpose

Before diving into the actual creation, think about what you want your website to achieve. Are you looking to sell products? Attract potential clients? Establish thought leadership? Knowing the purpose will help you structure your site effectively.

For example:

1. E-commerce businesses need an online store with secure payment options.
2. Service-based businesses may require scheduling tools or a client intake form.
3. Portfolio websites should focus on showcasing work with high-quality visuals.

B12 makes it simple to tailor your website to your goals. With built-in tools like customizable templates, a client intake form generator, and an AI-driven website editor, B12 adapts to your business needs effortlessly.

Step 2: choose a website builder

The website builder you select will impact how quickly and smoothly you can launch your site. While there are plenty of options available, B12 is specifically designed for business owners who want a seamless experience without the learning curve.

Here’s a quick look at a few popular website builders and why B12 stands out:

B12

• Designed for businesses of all sizes.
• AI-driven tools that help generate a professional website based on your business description.
• Integrated features like scheduling tools, online payments, SEO optimization, and email marketing make it a one-stop shop for small businesses.
• A simple interface means you can launch your site in days, not weeks.
• If you’re pressed for time or overwhelmed by the thought of building a website, B12’s AI handles the heavy lifting.

Durable

• Ideal for small business owners who need to create a professional website quickly.
• Its AI-powered interface enables users to launch a site in minutes.
• Durable emphasizes simplicity while ensuring the final product is polished and functional.

HubSpot

• Perfect for businesses already leveraging HubSpot’s CRM and marketing tools.
• The AI website builder integrates seamlessly with email marketing, lead management, and analytics.
• A good choice for businesses looking for an all-in-one solution.

Wix

• Offers flexibility with drag-and-drop features.
• Can be overwhelming due to the sheer number of customization options.

Step 3: customize your website design

A well-designed website is essential for leaving a strong first impression. When customizing your site, consider these elements:

Branding
Use consistent colors, logos, and fonts that align with your business identity.

User-friendly layout
Make navigation intuitive with clear headings and menus.

Mobile responsiveness
Ensure your website looks great on all devices.

Step 4: add essential pages

Every business website should have a few key pages. Here’s a quick checklist:

1. Homepage: Introduce your business and highlight what makes you unique.
2. About page: Share your story, mission, and team to build trust with visitors.
3. Services or products page: Provide detailed descriptions and clear calls-to-action.
4. Contact page: Make it easy for customers to reach you via email, phone, or contact forms.
5. Testimonials or case studies: Showcase satisfied clients or success stories.

Step 5: optimize for search engines (SEO)

A beautiful website won’t help your business if no one can find it. That’s where SEO comes in. B12 includes built-in SEO tools to help you optimize your site for search engines without needing an expert.

Key SEO tips for business websites:

• Include keywords in page titles, meta descriptions, and headings.
• Use high-quality images with descriptive alt text.
• Publish helpful, relevant content like blogs or FAQs.

Step 6: integrate business tools

What sets B12 apart is its suite of business tools. A website is more than just a digital brochure—it’s a platform for running your business efficiently.

Some standout B12 features include:

Online payments
Accept payments directly through your site.

Email marketing
Send targeted campaigns to grow your audience.

Client management
Keep track of interactions with built-in CRM tools.

Step 7: launch and promote your website

Once your website is ready, it’s time to go live! But launching is just the beginning. Promote your site through:

Social media
Share your new website link on platforms like Instagram, Facebook, or LinkedIn.

Email marketing
Notify existing customers about your new site.

Local SEO
Claim your Google My Business listing to attract local customers.

Why choose B12 for your business website?

Creating a business website doesn’t have to be stressful. With B12, you get: AI-powered design tools that save time. Industry-specific templates for a professional look. Integrated features like payments, scheduling, and marketing.

Other website builders might require you to juggle multiple tools or platforms, but B12 simplifies everything in one place.

Ready to create a business website that truly works for you? With B12, you can build a professional site in days and integrate powerful tools to grow your business. Don’t wait to establish your online presence—start with B12 today.

Get started with B12 for free and see how simple it can be to launch your business website.