Order tracking is a functionality that enables customers to monitor the status and whereabouts of their orders from the moment they place the order to delivery. For businesses, especially those selling in bulk, it is a valuable feature that keeps customers informed and involved, reducing support requests and building trust.

When integrated into a website, order tracking enables customers to see and access real-time data instantly, including when their order is processed, shipped, and delivered, without having to call customer service.

How order tracking works

An order tracking system typically functions through a combination of automated notifications and a customer-facing tracking page.

• Order confirmation: At the time of ordering, a confirmation message or email is sent to customers along with a tracking link and box number (if it is available).
• Real-time updates: During processing, shipping, and delivery of the order, automated status alerts are sent by the system. If there is an issue, customers can request a refund or further assistance based on the tracking details.
• Tracking page: Customers can visit a dedicated order tracking page on your website to view their order's tracking ID, where it is, and when it is due to arrive. The tracking page will display the scan data, such as the most recent scan event and where the package is in the cycle.
• Delivery confirmation: When the order is delivered, the system marks it as complete and can ask for customer feedback.

Examples of order tracking on websites

The majority of eCommerce businesses offer shipment tracking to inform customers about their orders. For example:

• Amazon: Their detailed order tracking shows estimated delivery dates, shipping updates, and even real-time delivery location when an order is out for delivery.
• Shopify stores: The majority of Shopify-based websites have third-party order tracking tools built in so customers can easily check order status from the store's website.
• Local delivery operations: Courier services and food delivery providers frequently have live tracking so that customers know the location of their driver as well as when their mail or package arrives.

How to include order tracking on your site

Here’s how to go about including order tracking on your site:

1. Choose an order tracking tool: Website builders commonly have native tracking functionality or usable plugins.
2. Set up automated notifications: Make sure customers get order updates and their order's tracking number via email or SMS.
3. Design a tracking page: Create a minimalistic, easy-to-use page where customers can input their order number and view live status updates.
4. Test the system: Place some orders to ensure that updates are correct and the tracking page is seamless.
5. Inform customers: Use clear, friendly language in your notifications and provide helpful tracking information like estimated delivery dates and support contact numbers.

Order tracking FAQs 

Why do websites need order tracking?

Order tracking informs customers, reduces support inquiries, and builds trust by providing customers with live updates about their purchases.

How can I add an order tracking feature to my site?

You can take advantage of built-in functionality from website builders or integrate third-party plugins for advanced tracking capabilities.

Can order tracking improve customer satisfaction?

Yes. Customers appreciate being able to track where their order is and when it will arrive, which reduces stress and improves their shopping experience.

What kinds of businesses are able to benefit from order tracking?

Any company that ships products, from online shopping websites to local delivery services, can benefit from offering order tracking on their website.

How do I ensure that my order tracking page is user-friendly?

Keep it basic in design and clear in wording, and make sure customers need no more than an order number or email address to access real-time information.

Create a customized website with ease using B12

You can easily integrate third-party order tracking solutions into your B12-built website. By doing so, you can provide your customers with automated order updates, tracking pages, and a seamless shopping experience. All without the need for coding. Start building your website with B12 today!